CarterBaldwin Executive Search and Brightwell Payments, Inc. are pleased to announce that Jenn Boutwell has joined the company as Senior Vice President of Marketing.
Jenn is an accomplished marketing professional with over 20 years of experience driving brand awareness, strategic growth, and product visibility for leading companies in the computer hardware, web, financial, prepaid, VoIP, and software industries. As Senior Vice President of Marketing, she will develop Brightwell’s SaaS and marketing strategies to accelerate revenue growth and to ensure a high-performing sales organization.
Jenn joins Brightwell from VoIP provider magicJack for BUSINESS (NASDAQ: CALL), where she served as Vice President, Marketing. In this role, Jenn led a team charged with building out the brand, digital acquisition strategy, sales tools, and website presence. As a result of her leadership, magicJack’s customer count doubled month over month within Jenn’s first six months. Prior to her time there, Jenn was Vice President, Marketing at GreenSky, a leading company in the consumer finance marketplace, and also held other notable marketing leadership positions at Sage, VeriFone, and InComm.
Jenn earned her Bachelor’s degree from California State University, East Bay, and is an active member of the greater Atlanta community and a proud volunteer for her local Special Olympics chapter.
Brightwell Payments is an Atlanta-based market-defining fintech company that offers innovative prepaid card and cash management solutions to both international corporations and consumers. The company also provides marketing, design, distribution, and fulfillment services in support of payroll, general purpose reloadable, loyalty, award, and promotional programs. Brightwell is owned by private equity firm Navigation Capital Partners.