CarterBaldwin is pleased to announce that Bryan Nielson has joined Thomson Reuters as Vice President for Demand Generation. Bryan is a 15+ year veteran of digital and integrated marketing for software and SaaS products. He will be responsible for integrated marketing and demand generation across Thomson’s Legal offerings. Bryan will be a critical member of the leadership team in establishing and executing long-term marketing strategy and keeping Thomson an industry leader as the legal software industry pivots to a SaaS model.
Prior to his role at Thomson Reuters Legal, Bryan was EVP of Strategy and Product at WorkFront, a cloud-based project management software product, where he led delivery of work management enterprise solutions and formulated effective go-to-market strategies. Previously serving as the CMO of WorkFront, Bryan had come from Microsoft where he was responsible for worldwide marketing and product management for Dynamics CRM and the xRM application platform. Prior to his time at Microsoft, he held roles of increasing responsibility in product and demand generation at Convergys, Cincinnati Bell Wireless and Synchrony.
Bryan holds a Bachelor of Arts in Mass Communication and Media Studies from the University of Cincinnati