CarterBaldwin Executive Search, together with ACE Scholarships, announces the placement of Kristy Badger as Chief Marketing Officer for the educational nonprofit.
“Badger,” as she is affectionately known, brings more than 25 years of experience leading national brand, growth, and audience engagement strategies across media, financial services, sports, and technology. Most recently, she served as Director of Marketing and National Ad Sales Marketing Lead at TEGNA Media (NYSE: TGNA), where she unified marketing across 64 local television markets, rebuilt the national ad sales marketing function, and drove significant gains in engagement. Prior to TEGNA, she held senior leadership roles at NBC Sports Next and Fandango Media, overseeing portfolio brand and lifecycle marketing.
Earlier, Badger served as Vice President of Marketing for the Minnesota Timberwolves NBA and Lynx WNBA, leading organization-wide rebranding efforts that drove record audience growth and sales gains. She also held senior marketing leadership roles at Huntington Bank (NASDAQ: HBAN) and spent more than a decade in agency leadership roles.
Badger holds a BS in organizational development and advertising from the University of Utah.
About ACE Scholarships
Established in 2000, ACE Scholarships is a nonprofit organization with the mission of providing children from low-income families access to high-quality education through financial support and school choice. Headquartered in Denver, CO, the organization awards partial tuition, need-based scholarships that enable K–12 students to attend accredited private schools. Since its founding, ACE Scholarships has awarded tens of thousands of scholarships, helping to expand educational access, close opportunity gaps, and create pathways for long-term success.
