CarterBaldwin Executive Search, together with Christian Community Credit Union (CCCU), is pleased to announce the appointment of Aaron Caid as Senior Vice President/Chief Marketing Officer of the mission-driven credit union.
Aaron joins CCCU with more than 20 years of experience leading digital transformation, building innovative marketing capabilities, raising brand loyalty, and improving customer retention. He has served at a senior management level for organizations including JPMorgan Chase, H&R Block, Sears Holdings Corp, PLS Financial Services, and most recently, the YMCA of Metropolitan Chicago.
At CCCU, Aaron will develop and execute all aspects of CCCU’s marketing strategy to accelerate new member acquisition, ensure product mix success with existing and prospective members, and elevate the brand to its stakeholders.
Aaron has an M.A.in International Relations from Johns Hopkins University and a B.A. in Political Science and German from the University of Texas at Austin. He is fluent in Spanish and German.
Read CCCU’s welcome announcement here.
About Christian Community Credit Union
Founded in 1957 and headquartered in San Dimas, CA, Christian Community Credit Union (CCCU) is a full-service financial institution offering checking, savings, credit cards, lending, auto, student and home loans, and other services to members of Christian churches and ministries worldwide. With more than $770M in assets and more than 30,000 members served, CCCU is the largest credit union in the country serving the Christian community. To learn more visit: https://www.mycccu.com/.