Project Description

CarterBaldwin Executive Search announces the appointment of Colleen Romero as Vice President of Marketing and eCommerce at HealthWay Family of Brands.

Colleen joins HealthWay from Stanley Black & Decker, Inc. (NYSE: SWK), where she served as Director of Marketing Technology, establishing strategy for eCommerce, digital marketing, and point of sale projects and programs around the world.

Prior to Stanley Black & Decker, Colleen led marketing, media, and eCommerce efforts at NAPA Auto Parts, NCR Corporation (NYSE: VYX), SiteOne Landscape Supply (NYSE: SITE), and Nokia (NYSE: NOK).

Colleen earned an MIM from Thunderbird School of Global Management and a BBA in international business from Loyola University New Orleans. She has completed digital marketing strategies courses at Northwestern University (Kellogg School of Management) and The George Washington University.


About HealthWay Family of Brands
Founded in 2004, HealthWay is a leader in innovative air purification technology solutions. The company’s industry-leading, patented Disinfecting Filtration System (DFS) technology is used in schools, cleanroom applications, hospital surgical suites, commercial office buildings, hotels, and many mission-critical environments around the globe. For more information, please visit