Project Description

CarterBaldwin Executive Search is proud to partner with Solo Brands, Inc. (NYSE: DTC) in the announcement of Laura Coffey as Chief Financial Officer. Leading the company’s financial operations, Laura will report to Chris Metz, President and Chief Executive Officer of Solo Brands.

“We are thrilled to have Laura join the Solo Brands team. She brings a wealth of financial experience as well as in-depth operational expertise to our organization and will be instrumental in unlocking the value of our brands and executing the next chapter of our growth,” said Metz.

“I am excited to join Solo Brands and lead the finance organization,” said Coffey. “Solo’s strong brands have tremendous growth opportunities ahead of them and I look forward to working with the team to realize the Company’s full potential.”

Laura brings over 25 years of retail experience to Solo Brands. Most recently she served as Executive Vice President and Chief Financial Officer for The Vitamin Shoppe, Inc. (NYSE: VSI). Prior to The Vitamin Shoppe, Laura served for 23 years at Pier 1 Imports in financial roles of increasing responsibility, including interim Chief Financial Officer. She also served as Executive Vice President of Planning & Allocations and Executive Vice President of E-Commerce and Business Development. She began her career at KPMG.

Click here for the company’s complete announcement.

About Solo Brands, Inc.
Solo Brands, headquartered in Grapevine, TX, develops and produces ingenious lifestyle products that help customers create lasting memories. Through an omni-channel distribution model that leverages e-commerce, strategic wholesale relationships and physical retail stores, Solo Brands offers innovative products to consumers through five brands – Solo Stove, known for its firepits, stoves, and accessories, Chubbies, a premium casual apparel and activewear brand, Oru Kayak, innovator of origami folding kayaks, ISLE, maker of inflatable and hard paddle boards and accessories, and Icy Breeze, manufacturer of portable air-conditioning cooler units.