Project Description

CarterBaldwin Executive Search is proud to partner again with J&J Snack Foods (NASDAQ: JJSF) on the appointment of Bjoern Leyser to Senior Vice President of Sales – Retail, Foodservice & Bakery.

Bjoern joins J&J from McCormick & Company, Inc. (NYSE: MKC), where he was Vice President of Sales, Marketing and eCommerce for their US Foodservice Division.

Prior to his 14 years at McCormick, Bjoern held Brand Manager roles in retail divisions at Unilever (NYSE: UL), Reckittt Benckiser North America and Dial Corporation/Henkel North America.

As a member of J&J’s executive leadership team, Bjoern will be responsible for setting and executing the company’s sales and go-to-market strategy, leading the company into a new phase of strategic growth.

Bjeorn earned his MBA and BS in Business from Justus Liebig University in Geissen, Germany.

About J&J Snack Foods
As a leader and innovator in the snack food industry, J&J provides nutritious and affordable branded niche snack foods to foodservice and retail outlets across the United States. Its products include such icons as SUPERPRETZEL and ICEE, fan favorites like Luigi’s Italian Ice, The Funnel Cake Factory Funnel Cakes, and Tio Pepe’s Churros, as well as a host of other products spanning the baked goods, frozen beverage, and frozen novelties categories.

Founded in 1971 and headquartered in Pennsauken, NJ, J&J has grown from a humble facility with eight employees into a family of 4,200 strong with locations across the country and products in every supermarket nationwide.


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